Our Story

Myga is an eco-conscious lifestyle brand founded in 2017 by Claudia and Jordan Price who, from a simple desire to build a common career that allowed them to spend more time together, built a lifelong dream. Myga is the amalgamation of a passion for everything holistic and expertise in product development bridged by a deep desire to create a better future for their family – whilst positively impacting the world.

Originally from Austria, Claudia’s professional background is deeply embedded in holistic practices; having taken the first step towards her inner self in her early twenties, Claudia travelled to India to achieve greater introspection. Throughout her journey through Asia, Claudia spent time in Ashrams and learned different meditation practices whilst embracing other cultures. This consequently led to Claudia’s first RYT 200hrs yoga teacher training course.

Creative, friendly, and compassionate; Claudia is an advocate for an eco-friendly lifestyle and hopes to inspire others to become more conscious of their choices on behalf of their mental, physical, and spiritual wellbeing.

Born and raised in the UK, Jordan’s passion for adventure and the ability to think outside the box has been the driving force behind his entrepreneurial profession. Practical thinking, intuitive leadership, and willingness to step into the unknown has facilitated Jordan’s successful career in import and export trade. With over 20-years of practical experience in product development, Jordan built and developed several successful businesses from the ground which all currently operate on worldwide markets. His can-do attitude and ambitious personality is reflected in all Jordans’ endeavours as he fosters a sense of trust and motivates the people around him.

The driving force behind the couple’s business is their two children, Ava and Phoenix, who reinforced their need to spend more time together as a family. Both in love with their careers, Claudia and Jordan decided to merge their expertise and create work that would be of value for the entire family, whilst positively impacting the world.

In 2017, Claudia and Jordan found a gap in the market for colourful, quality and affordable yoga gear with plastic-free packaging so they set out on a venture to spread the joy of yoga through developing creative and sustainable products. Myga initially launched as an online shop and supplied to other retailers, such as ASOS, Next and many others with an outstanding range of yoga mats and several start-up yoga accessories. The colourful ‘Jordia’ – later renamed – collection includes six unique designs, each telling a story behind the pattern.

By the end of 2018, Myga had its first two pop-up shops. One was in Touch Wood, Solihull, and another in the Bullring and Grand Central, Birmingham. Following such a positive response from the public, there was a high demand for more products, so the couple decided to expand their range.

Spring 2019 predicted a blooming year for Myga as it started with a well-received children’s yoga range which included several children’s mats, in line with the company’s branding and development.

Moving into summer, 2019 brought along a warm forecast as the couple announced an amazing partnership with the only Breast Cancer Awareness charity for young people in the UK, CoppaFeel!. Myga developed a range of six gorgeous mat designs that featured boobs and handy guides on how to check your breasts. For each sale, a £5 donation has been made to the charity for a limited time only.

In Autumn 2019, Myga opened the doors to its first retail store – right in the heart of Birmingham City Centre. One of a kind in the West Midlands, the Myga store quickly became well-known as a family business with a Vegan Café, Yoga Studio and Boutique all in one place. Myga gives its customers and employees alike an eco-wellbeing escape.

Fast forward several months; January 2020 brings new resolutions under the brand’s portfolio as Myga launches its first clothing range for women. Based on a minimalist design with high-quality materials, the collection focuses on comfort and functionality – without following contemporary fashion trends.

March 2020 bought unpredictable circumstances as a result of Covid-19 – and like many other businesses – Myga had to temporarily close its retail store in Birmingham but continued to innovate in the online world and adapted to its current market conditions.

In June 2020, Myga reopened the doors of its shop and Vegan Café whilst ensuring the utmost safety for all its staff members and customers in accordance to the government guidelines. The studio remains temporarily closed but Myga concentrates its efforts towards a Virtual Membership like no other.

September 2020 saw Myga open its doors to a brand-new Crystal store – Elements by Myga. Elements by Myga is designed to sell a range of crystals and relevant books, whilst allowing customers and employees alike to meet likeminded people, relax and unwind. The launch of this store was an opportunity for us to expand on our already-existing Myga store, Vegan Café.

January 2021, Myga launches their first Yoga jewellery range.

March 2021, Myga introduces a whole new range of meditation items such as singing bowls, incense sticks, incense towers/holders/boxes.

June 2021, Myga partners up with Prem Illam, a charitable Trust which object it is to give child-care; it means to look after the physically and mentally challenged and less fortunate children irrespective of caste and religion in the South of India.

August 2021, Myga is growing into a yoga, wellness & fitness business with its core always being yoga. Myga welcomes kettlebells and dumbbells in its range.

March 2022 Myga's crystal shop 'Elements' moves next door to the main shop.

As a family-run and family-owned business, Myga is on a mission to inspire others to take a holistic approach towards an individual and collective wellbeing through creative practices and eco-conscious products – and it’s not planning to slow down anytime soon!

Myga is a trading name of the Ryder Imports Ltd company number 02638497.